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foodstrip

Characteristic steel arch construction to mark the location of a series of fast-food restaurants in Amsterdam Zuidoost (south-east district). The idea to develop a strip of catering establishments with a connecting element on this site came from the Dienst Stedelijke Ontwikkeling Amsterdam (Department of Urban Development), which approached cepezed for a plan for the area. cepezed proposed a series of totally differing pavilions that resemble regular buildings as little as possible; a kind of fairground attractions with a high 'fun factor'. The connecting element consists of a shared footprint – all pavilions are situated on the same elevation – and a kind of pergola of mutually intersecting, parabolic steel arches that span the whole. The arches enhance the attention value of the restaurants and make the foodstrip clearly visible from the adjoining A9 motorway. In the evenings, the construction is illuminated by led lights. cepezed retained authority over the allure of the plan and designed the arches and the exterior zone, but the catering establishments had to choose their own architects for their own pavilions. They adhered to the assignment as requested, so that the pavilions resemble normal buildings as little as possible. For example, the pavilion of the Burger King has been designed as a large yellow crown. Every arch is linked to two other arches, once at the top and again at the bottom. Accordingly, a stable construction has been produced. Every arch consists of several parts that were welded together on the site. Because the footprint tapers toward the top, and the height of the arches gradually diminishes, no single arch radius is the same.
amsterdam / the netherlands

client
dienst stedelijke ontwikkeling

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